How Southern Cross Floors Built Its Reputation

From a two-person sanding crew to a full-service flooring studio, the timeline below marks the milestones that shaped our approach to hardwood installation and refinishing.

2009 - First Workshop

Started with a single drum sander and a rented garage in Nagpur. The first contract was a 400-square-foot apartment floor, sanded and sealed in three days.

2013 - Engineered Wood Division

Brought in a dedicated line for engineered wood planks after repeated requests from clients who needed stable flooring over concrete slabs and radiant heat.

2016 - Custom Inlay Studio

Opened a small CNC workshop to produce geometric inlays and brass accents. The first commissioned piece was a lobby medallion for a local law firm.

2019 - Refinishing Service Expansion

Added a full refinishing crew focused on restoring old oak and walnut floors. Since then, we have revived more than 120 existing floors instead of replacing them.

2022 - Showroom and Sample Library

Moved to a larger space with a physical sample library. Clients now compare grain patterns, stain colors, and finish sheens before committing to a renovation.

2025 - Commercial Project Milestone

Completed our largest commercial installation to date: a 12,000-square-foot retail floor with wide-plank oak and custom stain matching across three zones.

From a single sanding crew to a full-service flooring studio

Southern Cross Floors started in 2009 with one drum sander, a borrowed van, and a stubborn belief that hardwood floors deserve the same care as fine furniture. Over the years we have grown into a team of twelve craftsmen, but the way we work has not changed: measure twice, sand with the grain, and never leave a job until the light catches the surface just right.

2009

First refinishing contract in a Nagpur bungalow

2013

Moved from rental equipment to our own dust-free sanding rig

2017

Opened the sample studio on GhanshyamGunj for grain and stain matching

2021

Built an in-house finishing bay for custom stains and matte oils

2024

Crossed five hundred installed projects across residential and retail spaces

We built Southern Cross Floors around a simple belief: a floor should be chosen once and lived on for decades. That means honest material advice, careful preparation, and finishes that respect how a room is actually used.

Why we lay floors the way we do

Material honesty

We show you solid oak, engineered planks, and walnut side by side, then explain how each behaves with humidity, sunlight, and foot traffic. You choose with your eyes open, not from a brochure.

You know exactly what you are paying for and why it suits your room.

Preparation first

Subfloor leveling, moisture checks, and acclamation are not optional steps. We measure and document every condition before the first plank goes down, so the floor stays flat and quiet for years.

Fewer callbacks, no surprises, and a surface that feels solid underfoot.

Finish for real life

Matte, satin, or low-gloss polyurethane is chosen by how the room is used, not by what photographs well. Kitchens get a tougher topcoat; living rooms get a softer sheen that hides daily wear.

The finish matches your routine, not a showroom ideal.

Maintenance guidance

After installation we walk you through cleaning products, humidity targets, and when to schedule a refresh sand. A floor is a long-term partner, and we want you to know how to care for it. Your floor keeps its color and structure for decades, not just the first season.

The people behind your floor

Southern Cross Floors started as a small crew of sanders and finishers who cared more about grain direction than turnaround time. That still holds. Every installation is planned, cut, and finished by the same team that measures your rooms, so the person who inspects the subfloor is the person who lays the last row.

We keep the crew small on purpose. Fewer hands on site means consistent stain application, tighter seams, and a clear chain of responsibility from the first board to the final coat of finish.

Founder and lead installer

Binita Chaudhary

Binita started in flooring as a finisher and spent eight years sanding and staining oak before taking on full installations. She still reviews every job site before the crew arrives and signs off on the final walkthrough.

Project manager and estimator

Saurabh Mannan

Saurabh handles site measurements, material ordering, and the schedule. He is the one who flags moisture issues in a slab before they become a problem, and he writes the quote you actually see.

Finishing specialist

Charu Lall

Charu mixes and matches stains to match trim, cabinetry, or a sample you bring in. She has matched tones across three different wood species in a single room and made it look intentional.

Pattern and inlay lead

Mini Jha

Mini plans herringbone layouts, border details, and custom inlays. She calculates waste and pattern repeats before cutting, which keeps material use honest and the final pattern aligned.

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